Medical network - on February 15, due to the popularity of online shopping and logistics improvement, Internet medicine is becoming a new pattern of consumption. However, according to the provisions of the relevant parties are all online pharmacies are not eligible for sales of prescription drugs, online pharmacies can only sell over-the-counter drugs, health care products, family planning supplies.
But a few days ago, the daily economic news "reporter experience investigation found that several online pharmacies and medical O2O platform in the case of without a prescription still can easily buy prescription drugs, many famous brand medicine O2O almost completely annihilated. In the face of medical electrical contractor disguised "ban" the problem of prescription drug sales, the personage inside course of study, medical electric business platform for illegal low cost make the proof.
Reporter investigation: online prescription is easy
Prescription drugs, refers to a prescription to buy drugs, "RX" logo on the box, preparation method and the time have special requirements. According to our country "prescription and non-prescription drugs classification management method" regulation, prescription drugs is a must for practicing doctors or assistant practicing doctors' prescription to allocate, purchase and use of drugs.
That is to say, in accordance with the current laws and regulations, net selling prescription drugs did not let go. The practice, online can buy prescription drugs? In response, the daily economic news "reporter downloaded 4 can online purchasing medicine pharmacy, B2C O2O App platform.
Website data show that 1 medicine net is "domestic scale is biggest, one of the highest selling electricity selling medicine platform, is also China's first won the state food and drug administration issued the Internet pharmaceutical trading license legitimate online pharmacies." In January 2015, the site obtain 450 million yuan C round of financing, the platform declared again after billions RMB financing.
In 1 medicine online, almost can search most prescription drugs, such as nifedipine retard-20 tablet, Taylor, poly shi tong, fluorine pp thiamethoxam tons of beauty QuXin pieces, amoxicillin and labeled "proprietary" prescription drugs, at the bottom of the drug was labeled with "this product is a prescription drug, purchase made available with a doctor's prescription, please consult the pharmacist for details". Reporters then place an order to pay the 58 yuan ordered prescription "Taylor ning acetaminophen oxycodone tablets", but only after 10 minutes, after the drug successfully in order the platform shows that the drug has been approved, then after 3 minutes, the drug package information has been sent to the warehouse, waiting for the packaging outbound. In the meantime, the platform does not have any pharmacist or sell later telephone consultation for the prescription to the reporter. After the purchase of the second day, the reporter received easily Courier delivery of the drug.
A reporter to log in as the only dare to promise 28 minutes to home medical O2O platform "jingle fast medicine". On the platform, the various types of prescription information, also can be easily found and can be directly order payment to buy medicine, without any hints and threshold about prescription drugs. Reporter in "jingle fast medicine" order for prescription drugs on poly shi tong, although there are a line under the drug "this product is a prescription drug, entrusted by cooperation pharmacy release the drug information..." Behind a collaborative process includes and click the "prescription drugs". But journalists in the direct payment including postage expenses for medicine 58 yuan after half an hour, the platform pharmacy has distribution success and mobile phones to the reporter from the logistics order number with a Courier company name, during the purchase also don't have any medicine for prescription from the journalist. Public data show that the platform has obtain win-win fellow 300 million yuan A round of funding.
Then, nus on Tmall medicine pavilion flagship store in the pharmacy, journalists trying to buy prescription drugs "mooring triol ointment of guinness card". Net and 1 medicine, pharmacy at nus first statement "95095 for drug information display, don't provide trading", and says "the drug for prescription drugs, suggest you go to the hospital or in the doctor's prescription to the pharmacy nearby the choose and buy. Hint: drug regulatory department such as found on this web site of any direct sales of prescription drugs or in disguised forms, please preserve evidence, call 12331 to report, report verify rewarded." When reporters after registration, the need to provide the demand information, and then back to pass each other such as physicians, and the platform does not provide online payment transaction, all trades on cod. The platform back-end provide prescription audit requirements, and reporters provided a doctor outdated prescriptions, 2 years ago and the prescription only upload to hospital LOGO header and footer doctor signature, only a half shows the doctor write segments of the prescription drug information. In the face of such a "incomplete prescription", call reporters from the platform quickly, but just ask whether ordered drugs, audit is passed, then told reporters cod.
In reporter download several App, however, not all platform to sell prescription drugs, there is also a platform resolute don't touch the "red line". Such as providing door-to-door delivery service of mobile phone App "fast delivery" and kyushu through its B2C medical electric business platform "good medicine". "Fast delivery" so-called copying jingdong model, the reporter discovers the actual experience, the platform can't search any of amoxicillin and tolbutamide will, fluorine pp thiamethoxam tons of beauty QuXin pieces and prescription drug information. After registration, the submitted drug demand and careful checking prescription situation in customer service, require users to take pictures this did not bring any medicine prescriptions, the upload background verification rear can place an order to buy.
Difficult to mask the interests of the temptation
There is no doubt that the Internet selling drugs is a big cake, each capital has already begun to enter the market, however, net selling prescription drugs had been calling for many years there has been no progress. In May 2014, national food drug administration issued a "Internet business supervision and management of the food and drug administration method (draft)", put forward plans to allow Internet on prescription drug operators selling prescription drugs, this policy has not fall to the ground.
Since last year, pharmaceutical O2O rocketed to development, good pharmacist, JPM, giving medicine 360, fast delivery... A lot of medicine O2O platform have sprung up time. Participate in the battle for the cake is not only a ali, jingdong, shop no. 1, such as giant, there are some deep traditional drug manufacturers in the field of medicine. Of jingdong to xinhua pharmaceutical sales system has begun to take prescription drugs, have begun to do professional electronic prescription flow of exploration, will explore the traceability of all the drugs in the future. Kyushu tong medicine such as electricity has completed the prescription drugs online distribution technology.
According to analysys released "Chinese medicine electric dealer market special report 2016, forecast in 2016 ~ 2018 Chinese medicine electricity market scale will continue to grow. On trading category, proprietary B2C platform B2C are largest in proportion of OTC drugs and medical devices, proprietary B2C in 2015, for example, 40.5% and 38.8% respectively. According to the report, "prescription drug + + electronic prescription health online payment" will be the next growth, traditional medicine should expand the online channel.
Although medical electrical business development trend obviously, but in the face of medicine O2O irregularities, the personage inside course of study to call, too low violation cost, worrying.
Is the head of one large-scale general hospital in jiangsu province in the physician song doctor told the daily economic news "reporter, prescription drugs is a special control drug, drug use, may be great damage to human body, and even life threatening. These platforms are qualified physician visits online, but lack even the most intuitive with traditional face-to-face communication, the taking of prescription drugs for patients to take risk.
"After all prescription drugs is not food, the diagnosis of disease is not a simple Internet consulting. Asked overturns the traditional medicine, clinical link, just buy medicine is convenient, there is a big security hidden danger. OTC understandable, but cannot advertise prescription first, illegal sales platform." For pharmaceutical O2O violations, song said the doctor, this is an emerging field, regulation is not perfect, many companies fish in troubled waters, root to steal to sell prescription drugs is on the one hand, they risk chasing interests; On the other hand may also are trying to win the complete drugs in order to retain users.
What size for the current medical electrical contractor, ai media consulting CEO zhang yi, told reporters that "the current Internet for traditional medicine sales at present did not form a influential impact, the current Internet medicine is just a small supplement. Although into the prescription drug market with 30 billion yuan of the size of the market participants is numerous, can be in the current medicine for medical, under the big pattern of medicine and electric business platform for both parties interest allocation is always a big problem."
Sales behind prescription drug violations, the personage inside course of study says, there are objective reasons, such as in the real operation, pharmacists and platform is also unable to assess the validity of the prescription, prescribing the qualification of judgement, in addition to the scope of business of online pharmacies can spread throughout the country, makes the regulation is difficult.
Zhang yi told the reporters, according to the analysis of the combination of traditional and Internet economy, if it is in other not involving in the areas of national economy and people's livelihood is no injury is ok, but as in the field of medicine health care, transportation, finance, without effective supervision, there will be a big problem. Western developed countries can sell medicine online, but for the required qualifications and the requirements of the law is a can't be little, their illegal cost is relatively high, so the overall corresponding management is very strict. In general, foreign management overall than domestic more orderly.
CIC burning consulting knowledge founding partner Hou Xuchao is pointed out that why the prohibition prescription online sales, the main there are three reasons: 1, prescription drugs in comparison to OTC drugs more profitable; 2, prescription drugs in prescription is not clear and strict process and regulations and advantage; 3, some patients or the patients are looking for drugs or drug addiction, it will be nothing the polar hole buying prescription drugs of the drilling process.
Expert: medical electrical contractor can't cut corners
The medicine and the medical electrical traders O2O, belong to sell drugs on the net, need to have "Internet drug trading services qualification certificate" and "the Internet drug information service certificate" and the pharmaceutical retail enterprise business license this three certificates, but even three certificates complete, according to the current regulations can't net selling prescription drugs.
Last year, on August 1st, three qualified third-party Internet pilot platform (95095, eight hundred, 1) has been an emergency stop drug online retail pilot work, after the termination will only provide drug information display, after selection consumer goods will jump to the corresponding medicine business website complete the transaction.
Zhao, a researcher at the Chinese university of political science and law in intellectual property center occupied on the analysis of the daily economic news "reporter" online now sell drugs applicable laws and regulations are mainly the interim provisions on the administration of Internet drug information service and the interim provisions on the Internet for examination and approval of pharmaceutical trading services." Internet involved in drugs two qualifications: one is the Internet drug information service certificate, with this card can only show drug information, can't order for; The second is the Internet drug trading services qualification, here again include four types: namely A and B, C and A pilot on the basis of qualification. In simple terms, it is A card can only make platform, not directly to consumers in retail, B card can only do the wholesale business, C card can only make the retail business, but it requires the offline entity retail pharmacies. January 21, canceled the Internet medicine under the state council for examination and approval of B and C syndrome, is expected to lower Internet medical barriers to entry.
"Net selling prescription drugs have not clear, but now there are a lot of evade method, avoid methods including purchasing mode, or only show prescription drugs for specific product information, but can't place the order, if want to place an order, the website merchants and artificial you call again confirmed by placing in the his system, but what kind of way to circumvent, either through if they don't need a prescription, it is a big problem." Zhao occupation of truth, chaos behind mainly and the competent department in charge of sales of prescription drugs related management regulations, incomplete.
"Buy on sb's behalf, and the customer service by phone, by means of artificial order, what is the online sales of prescription drugs, that is, in fact is not very good, can say this kind of platform is playing laws and policies of fine line, food drug administration needs to the more clearly defined in the form of a fine line. At present, it is because the regulation is not clear, so, this kind of platform will often through dodge and play ball the way." Occupation zhao told reporters that if these O2O business doesn't even have a phone, but the sales directly to the prescription drugs in a nominal called sell prescription drugs, said it is absolutely not the past.
In zhao occupation view, net selling prescription drugs is the nature of the act as purchasing agency or direct sales behavior, the key to see whether the drug dealer provider, and whether consumers directly to establish business relationship. If only nominal called buy on sb's behalf, but in fact still shipped by merchants, that it is not bought properties, but the consumer and has a direct business relationship.
Zhao occupation pointed out that for the future of pharmaceutical electricity, should not change the development trend of large, regulators encourage the development of pharmaceutical electricity attitude will not change. In the future, the various types of medical electrical contractor will business adjustment according to the policy change, at the same time in order to change the present unclear policy brought about by the confusion, also suggests regulators as soon as possible, perfecting rules, clear rules, reduce the uncertainty of the policy to the uncertainty of the whole industry development.
Net selling prescription drugs in the future, in his opinion, is likely to further opening up, at least may distinguish monorail system and double track, such as double track can be net selling prescription drugs, so it is possible to part and completely solve these problems, if has been completely to ban all prescription drugs in the online sales, that this mess is actually difficult to eradicate, unless the said regulatory supervision is larger.
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